Instead upload the JPG/PNG to ActiveCampaign and insert it into their campaigns via the image manager, or host the image at your own domain. Most likely you copy/pasted a cached image from Gmail that is sourced from, which is very spammy. Look at the source of your URLs for your images. Remove the word 'Here" in 'Unsubscribe Here' at the footer of the email.Īccessing a blocklisted* URL or obscuring source of Remove '!' and/or '?' from subject lines. Subject has exclamation mark and question mark SpamAssassin is seeing the complex code from our email designer and thinking that it's obscuring content. Remove the word "lucrative" or "profitable" from email text. You can ignore this because this will be populated at send time. This can happen if you are using a personalization tag like %EMAIL%, which SpamAssassin will sometimes flag. URI: Uses %-escapes inside a URL's hostname Sometimes this is a false positive, due to the complex mobile responsive code generated by the email designer page. Problem is likely that the content has too many images and very little text. Look for the phrase "Reply to this email."īODY: HTML has a low ratio of text to image areaīODY: Message is 10% to 20% HTML obfuscation BODY: Message is 20% to 30% HTML obfuscationīalance images and text ratio. Sender email is commonly abused end user mail providerĭo not use a Freemail from address like You’ll want to use your own From email address.Īnd check to make sure the From Address of your email isn’t a freemail provider like or No description available Look for the phrases soma, cycl (cyclobenzaprine), flexeril, skelaxin, or zanaflex. Not finding what you are looking for in the table below? Other online resources provide a more comprehensive list of SpamAssassin Rules. Common Spam Check Errorsīelow is a list of the most common Spam Check errors our customers see, and what you can do to fix them. Read the "Deliverability tips for content" help article for more general tips and best practices about email content regarding deliverability. ![]() If you use common sense when sending an email, you shouldn’t be triggering any Spam rules with ISPs. SpamAssassin also advises you to “Use normal conversational language.” In other words, don’t try anything fancy. These rules are suggestions to help point you in the right direction they are not indicators of success or failure. In other words, if you’re following best practices, such as keeping a clean list and sending engaging content only to people who genuinely opted in, then you shouldn’t have to worry about occasionally getting a few points in the Spam Check. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn't score high enough to be a problem. If your email isn't spam, you shouldn't be matching the rules. In fact, SpamAssassin says on their wiki: Tip: Don't worry too much about specific rules within SpamAssassin. How concerned should you be if you did not pass the Spam Check? These providers may leverage some of the same logic that’s represented in SpamAssassin, but their anti-spam systems are proprietary and far more complex
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